Sorenson Capital invests $5M in LearnLux, an essential solution in financial wellness for employees

In the US and Global workforce today, employees of all income and asset levels suffer from financial stress. Turbulent economies, rising cost of living, and record-breaking inflation have resulted in a financial confidence crisis. Most individuals are completely on their own in trying to navigate the financial system, with 9 out of 10 employees completely lacking access to trusted guidance.

Employers today recognize that so much of a person’s financial life is tied to their workplace; their paycheck, health insurance, retirement, equity compensation, voluntary benefits, and more. From everyday money moments to big life milestones, workplaces are now stepping up to support employees’ holistic financial health, and turning to independent, unbiased programs to do so.

Enter LearnLux. The innovative global financial wellbeing software platform partners with enterprises to provide employees with trusted financial guidance, blending access to Certified Financial Planner™ (CFP) professionals with cutting-edge money management tools.

The program offers an effective, outcomes-driven solution to employees’ money challenges; and on the employer side, it’s poised to bolster employee health, productivity and retention. A recent survey found that 85% of financially healthy employees are more productive at work. Additionally, employees are 51% more likely to be at their organization in 12 months when offered financial wellbeing as a benefit.

“LearnLux closes the gap between people who know how to work the financial system to build wealth, and those who don’t,” shares Rob Rueckert, a Partner at Sorenson Capital. “By offering the service through trusted intermediaries — employers — LearnLux tangibly improves employee’s financial wellbeing and their performance at work. It’s a completely novel win-win with a huge addressable market, and I couldn’t be more excited to invest in and partner with the LearnLux team.”

LearnLux has become the go-to solution for leading workplaces including Fortune 500 and multinational companies, seeking to enhance the financial wellbeing of their employees. The software platform combines digital financial planning tools with coaching from in-house Certified Financial Planner™ professionals, ensuring a comprehensive and personalized approach. Financial education and guidance are particularly fraught, since money decisions are often deeply personal and dependent on unique sets of circumstances and resources. Despite many high-profile efforts to improve consumers’ financial capability in the wake of the 2008 banking crisis, surveys indicate continued struggles. More than half of Americans say they would borrow money to pay an unexpected $1,000 bill, and one in three have more credit card debt than emergency savings.

LearnLux overcomes the biases that have been intrinsic to the personal finance industry; builds trust with the end user; and streamlines the flow of data that’s crucial to one’s decisions around their holistic financial life.

Currently in 70 countries and growing, LearnLux is leveraging this new round of funding to expand overall operations to reach and serve leading employers across the globe. By scaling program capabilities and hiring top talent, LearnLux will ensure it remains at the forefront of the financial wellbeing revolution.

“It’s exciting to see how LearnLux is disrupting the personal finance market to solve such a pressing need and benefit both consumers and businesses,” Rob says. “The software offers a unique combination of self-navigation and professional guidance, all at the end user’s discretion, so they’re always in control.”